4.5. ATL or BTL promotion?
Authored by Grachel Monis
Business
11th Grade
Used 7+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Logos
ATL promotion
BTL promotion
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Free samples
ATL promotion
BTL promotion
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Guerilla marketing
ATL promotion
BTL promotion
Answer explanation
Using unconventional but innovative marketing strategies that make a major impact on the market. It is often designed to make the target audience unaware that they are being marketed and is favoured by small businesses since they cannot afford mainstream promotional methods such as television or newspaper advertising. Nevertheless, the clever tactics used by guerrilla marketers can create a large impact and achieve big results.
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Brands
ATL promotion
BTL promotion
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Special offers
ATL promotion
BTL promotion
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Magazine advertising
ATL promotion
BTL promotion
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Cinema advertising
ATL promotion
BTL promotion
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