Quizz 2. Chapter 7-8

1. Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? 

• generation group

• community group

• reference group

• A group

2. Which of the following is NOT a criterion used to classify groups? 

• membership

• strength of social tie

• number of members

• type of contact

• attraction

Answer explanation

number of members

3. Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group. 

• primary group

• secondary group

• consumer group

• restrictive group

4. Which type of community interacts over time around a topic of interest on the Internet? 

• brand community

• online community

• cyber community

5. Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't wear her nice clothes, and Amie told her that she would be made fun of at school. Which type of influence do the other students have on Amie? 

• informational

• normative

• identification

6. Which type of reference group influence occurs when individuals have internalized the group's values and norms? 

• informational

• normative

• identification

7. Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of? 

• negative

• two-step flow

• multistep flow

• word-of-mouth

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____. 

• interpretation

• attitudes

• action

• acceptance

Which of the following is NOT a step in the information-processing model? 

• exposure

• comparison

• attention

• interpretation

• memory

Carl is doing his homework and has the television on in the background. While it is on, several commercials aired. What stage of the information-processing model does this represent? 

• exposure

• attention

• interpretation

• memory