Memory I

What does "Encoding" mean?

• Interpreting brainwaves as computer code

• Translating sensory information into a code that can be understood by the brain

• Improving your memories with rehearsal

• Retrieving LTMs from storage

"Learning the alphabet to the tune of: 'Twinkle Twinkle, Little Star'". This is an example of...

• Semantic Encoding

• Visual Encoding

• Acoustic Encoding

• Olfactory Encoding

What does "haptic encoding" mean?

• Sensory information about how something feels to the touch

• Sensory information about how something smells

• Sensory information about how something tastes

• Sensory information based on how something looks

What is the correct process for creating memories?

• Retrieval > Storage > Encoding

• Encoding > Retrieval > Storage

• Encoding > Storage > Retrieval

• Storage > Encoding > Retrieval

Which of the following is a description of "storage"?

• Recalling information

• Learning information in terms of how it sounds

• Holding information in your memory

• Putting information into your memory

What was the aim of Baddeley (1966)?

• To see if there was a difference between visual and acoustic encoding

• To see if there was a difference between the encoding of LTMs and STMs

• To see if there was a difference between storage and retrieval

• To see if there was a difference between STMs and LTMs

The findings of Baddeley (1966) were...

• People confused semantically similar words in the STM condition, and acoustically similar words in the LTM condition

• People confused semantically similar words in the LTM condition, and acoustically similar words in the STM condition

• People confused acoustically similar words in both the STM and LTM conditions

• Participants recall accuracy was no different for semantically similar words and acoustically similar words

What sort of words did Baddeley test the participants on in his 1966 study into the how memories are encoded?

• Semantically similar and dissimilar words

• Lists of random words from the dictionary

• Acoustically similar and dissimilar words

• Visually similar and dissimilar words

What was the conclusion of Baddeley (1966)?

• STMs are encoded semantically and LTMs acoustically

• STMs are encoded visually and LTMs semantically

• STMs and LTMs are encoded acoustically

• STMs are encoded acoustically and LTMs semantically

One point that supports the findings in Baddeley (1966) is that it was a controlled lab experiment. This means the researchers could control for ________ variables.