NHT Wave 38 - Day 4 Assessment

This tool can create new ads or edit older ones, manage multiple campaigns, and analyze the performance of your overall Facebook marketing efforts all in one place

• Ads Manager

• CRM

• Facebook Page

• Instagram

A platform for recording advertiser interactions and delivering actionable recommendations through the its feed.

• LWI

• Ads Manager

• CRM

• Pitch Wizard

What are the Types of Audiences?

• Custom

• Lookalike

• Detail Targeting

• Core

• Insight

The marketing funnel that generate interest in your product or service.

• Consideration

• Awareness

• Reach

• Conversion

A method of comparing two versions of something and determining which performs better. Where you show different variables in one ad.

• AB Testing

• Optimization

• Creative

• Dynamic Ads

_______ refers to the look and feel of a brand campaign. It refers to everything from the content to the images associated with the campaign.

• Ads

• Creative

• Dynamic Ads

• Carousel

Is a single-source of truth to access all your resources you need to do your job efficiently and correctly.

• Knowledge Base

• Bible / Quran

• CRM

• Snapshot

The Marketing Funnel that get people to start thinking about your business and to look for more information about it.

• Desire / Interest

• Consideration

• Traffic

• Conversion

In 4P's marketing, a product involves the creation, maintenance and sharing of media and creative collateral that companies use to communicate their offerings. What P is this?

(a)  

In market dominance, ___________ is the dominant company in the industry.

• Nicher

• Follower

• Leader

• Challenger