Branding Vocabulary: 5/26

a common story pattern or character that occurs over and over in literature 

• Portray

• Archetype

• Endow

• Strategy

a method or specific way to do something

• Technique

• Universal

• Strategy

• Iconic

widely recognizable

• Innovative

• Evoke

• Differentiate

• Iconic

to represent someone or something in a particular way

• Archetype

• Technique

• Portray

• Statistics

to recognize the difference between things and people;

to make distinct

• Innovative

• Differentiate

• Portray

to produce a strong feeling, emotion or response

• Evoke

• Endow

• Technique

common or true to most people in the world

• Archetype

• Iconic

• Universal

to give someone a quality or characteristic

• Endow

• Universal

• Statistics

a collection of data, counted, measured, and expressed in mathematical language

• Innovative

• Statistics

• Strategy

using new methods or ideas

• Iconic

• Strategy

• Innovative