MKT101_Consumer behavior

Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.

• Individuals, businesses, private

• Businesses, households, public

• Individuals, households, personal

• Businesses, households, conspicuous

Characteristics of the location in which the purchase decision is made is known as

• Material

• Motivational

• Physical

• Social

Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy

• market

• consumer

• social

• group

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• alternative evaluations

• subcultures

• motives

• attitudes

________ are groups to which an individual wishes to belong, as when a teenaged basketball player hopes to play someday for the Los Angeles Lakers.

• Membership groups

• Aspirational groups

• Leisure groups

• Social class groups

MySpace.com and YouTube are both examples of ________

• buzz marketing

• opinion leaders

• social networks

• early adopters

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.

• personal characteristics

• reference groups

• perceptions

• attitudes

A customer's lifestyle can be measured by using the AIO dimensions. What does AIO stand for?

• Achievement, Involvement, Organizations

• Acknowledgements, Interests, Observations

• Achievement, Involvement, Organizations

• Adoptions, Interests, Occupations

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

• stimulus

• perception

• culture

• motive

Maslow's theory is that ________ can be arranged in a hierarchy.

• stimuli

• beliefs and attitudes

• perceptions

• human needs