MRS300T Chapter 6 Secondary Data

Which of the following is an example of secondary data?

• The researcher interview respondents

• The researcher observe customers in a retail store

• Respondents complete an online survey

• The researcher review published articles and books

Which of the following is an example of secondary data?

• The researcher interview respondents

• The researcher observe customers in a retail store

• Respondents complete an online survey

• The researcher buys a published research report

Which of the following is an example of primary data?

• The researcher interview respondents

• The researcher analyses financial statements of a company

• The researcher review published articles and books

• The researcher buys a published research report

Which of the following is an example of primary data?

• The researcher observe customers in a retail store

• The researcher analyses financial statements of a company

• The researcher review published articles and books

• The researcher buys a published research report

Which of the following is a characteristic of secondary data?

• It is fresh and up to update

• It is expensive

• It is available

• It is time consuming

Which of the following is a characteristic of secondary data?

• It is fresh and up to update

• It is expensive

• It is cheaper or cost-effective

• It is time consuming

Indicate whether the following statement is TRUE / FALSE .

The researcher can use secondary data to monitor the enterprise’s external environment

• TRUE

• FALSE

Indicate whether the following statement is TRUE / FALSE .

The researcher can use secondary data to interpret and evaluate primary data.

• TRUE

• FALSE

Which source of secondary data is the researcher consulting when they review articles online such as on Google Scholar.

• In-house

• Syndicated data

• Pooled data

• Other published sources

Which source of secondary data is the researcher consulting when they review Invoices and sales reports of the company.

• In-house

• Syndicated data

• Pooled data

• Other published sources