DE CHAPTER 5

Identify the advantages of Social Media

• Hard to attract Followers

• Opportunities for monetization

• Dangerous

• Unreliable

WHAT IS SOCIAL MEDIA MARKETING??

• The activity or business of promoting and selling products or services, including market research and advertising

• Websites & computer programs that allow people to communicate and share information on the internet using a computer or mobile phone

• The use of social media platforms and websites to promote a product or service.

• A device or an application to help entrepreneur to boost theirs spirit.

Below are the advantages of social media marketing EXCEPT:-

• Entertaining

• Helps bloggers

• Educational

• Time Consuming

What is the objective of knowing CUSTOMER INSIGHTS?

• To know the customer psychology and the reason behind why would the customer choose a certain product over other.

• To improve service

• To increase internal collaboration

• To create new business models

Below are the rational of Facebook for business EXCEPT:-

• Low-cost marketing strategy

• Talk to existing and potential customers

• Raise brand awareness and promote positive word-of-mouth

• Develop anti-social behavior

Which is NOT Facebook category

• Organization

• Profile

• Group

• Page

Which is NOT the benefit of Facebook Page?

• Create  content and

  advertisements  on Facebook

• Posts can only reach followers

• Access to Facebook Insights for statistics

• Targeted advertisement

What is Facebook Organic Post?

• It is the number of people who have seen your post through unpaid distribution.

• It is the Paid ads that allow you to target  people who have not liked your  page but have similar

  interests and/or demographics

• It is the number of people that you paid to follow your Facebook page.

• It is a post paid or unpaid that help your FB page to increase page insight.

Below is the tips on naming the Facebook page EXCEPT:-

• Use company name or brand

• Create a unique URL for your Facebook

• Use product name

• Use owner name

Below is the information that we should share on FB page to engage with fans and prospect EXCEPT:-

• Product

• Promotion and offers

• Testimony

• Personal life