It is ______ to send email to someone who has opted in your newsletter.

• Ethical

• Unethical

• impractical

• ambitious

What do you do with customers with low CLV?

• Send them gifts

• Offer the Coupons

• Ignore them subtlly

• Add them to VIP list

The upper part of the sales funnel represents __________

• Prospects

• Suspects

• Customer

• Advocates

It is mandatory according to the EU laws to display privacy policy clearly before collecting data from customers.

• True

• False

• Neither true , nor false

• Both true and false

PPC could be high because of _________

• Low quality landing page

• Bad targeting

• Improper campaign setup

• Large bank account

The customer journey for ________ involvement products is usually longer.

• high

• medium

• low

• luxury

Data mining is finding _____ in large datasets.

• hole

• patterns

• gold

• resources

Customer touchpoints is where _________

• customer interact with the brand

• customer do not interact with the brand

• customer heart belongs

• None of the above

All customers are our prospects.

• True

• False

• Both

• None

A dashboard a hollistic display of ________

• customers

• sales

• reports

• None