marketing

1. Marketing is a process which aims at ________

• A. Production

• B. Profit-making.

• C. The satisfaction of customer needs

• D. Selling products

2. The term marketing refers to _______

• A. Advertising, Sales Promotion, Publicity and Public Relational activities

• B. A new product needs ideas, Developments, concepts and improvements.

• C. Sales Planning, Strategy and Implementation

• D. A philosophy that stresses customer value and satisfaction.

3. The best Definition of Marketing given by Philip Kotler is _______

• A. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

• B. Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

• C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

• D. None of the above

4. Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

• A. Institutions

• B. Organizations

   

• C. Companies

• D. Enterprises

5. The most formal and best definition of marketing is ___________

• A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.

   

• B. Improving the quality of life for consumers by selling them products and services.

• C. Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.

• D. Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion.

6. Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.

• A. An art

• B. A Science

• C. Both an “art” and a “science”

  ”

• D. Selling

7. Select an appropriate definition of ‘Want’.

• A. More consumer Needs

  ments

• B. Needs backed by buying power

• C. Needs directed to the product

• D. Basic human require

8. Want for a specific product backed by an ability to pay is called _____

• A. Demand

• B. Need

• C. Want

• D. Customer

9.Marketers often use the term ________ to cover various groupings of customers.

• A. Buying power

• B. Demographic segment

• C. Market

• D. People

10.______is the best illustration of a subculture.

 

• A. Occupation

• B. Income

• C. Religion

• D. Family & Friends