Visual Texts Revision

Which of the following is an example of a specific target audience?

• General Public

• Readers

• Students who are interested in volunteering

• Athletes looking to purchase shoes

To identify the PURPOSE of a visual text, you need to look for the ______ that the audience is encouraged to do.

"The purpose of the visual text is to _________ students interested in volunteering to sign up for one of the volunteering programmes." What is a good purpose word to use?

• tell

• encourage

• persuade

• show

For Intended Effect on Reader questions, what do you need to identify?

• Intended FEELINGS and/or THOUGHTS of the reader

• Feelings of the Visual Text creators

• The ACTION that readers are expected to take

• The technique used to create the effect

For Visual Impact questions, what do you need to include in your answer?

• Identify the relevant semiotics in the image

• Identify the relevant semiotics in the image and how it demonstrates the message, purpose or effect

• Identify the message, purpose or effect of the image

• Describe everything you see in the image

What semiotics can you look out for in a visual image?

• gestures

• words and text

• objects and symbols

• facial expressions

"Sign up for this opportunity today!" What techniques are used in the above sentence to create a sense of urgency?

• Imperative verb "sign up"

• Use of exclamation mark

• Specific determiner "this"

• Key word "opportunity"

Which techniques can be used to show the success and effectiveness of a programme/product in a visual text?

• Five-star customer reviews

• Use of second person pronoun "you"

• Use of a rhetorical question

• Use of certification stamp "certified by"