Marketing vocabulary

I've tried lots of other ________ of shampoo, but this one's still my favourite.

• makes

• marks

• brands

• designers

Answer explanation

brand - a particular make of a product

the person who buys and uses a product or service

• company

• seller

• consumider

• consumer

Answer explanation

consumer - the person who buys and uses a product or service

If __________ aren't happy with the quality or price, they won't recommend it to their friends.

• society

• people

• consumers

• end-users

If Kim ________ a new line of clothing, she invites heaps of celebrities to the product launch.

• launches

• starts

• sets up

• displays

Answer explanation

launch - to introduce a new product, with publicity etc.

When their CEO was caught sending racist e-mails, the company faced a ______________ nightmare.

• reputation

• public relations

• image

• company

Answer explanation

public relations - creation and maintenance of a good public image

The __________ of a Premier League football club has their brand or logo on the team's shirt.

• donator

• sponsor

• donor

• supporter

Answer explanation

sponsor - firm supporting an organisation in return for advertising space and brand recognition

S.W.O.T stands for...

• Strength, Weakness, Opportunities, Threats

• Support, Weakness, Opportunities, Thoughts

• Society, World, Organisation, Town

• Support, Weakness, Organisation, Thoughts

Have you registered the _________ yet?

• copyright

• trademark

• symbol

• sign

To find out how much sugar a drink contains, check the nutrition information on the _________

• sticker

• tag

• label

• ticket

Companies that sell to other businesses are called ________

• B2B

• B2C

• A/B

• A2B

Answer explanation

B2B - Business-to-Business