Marketing Final JD2021

1. Calculate the score for Invictus.

Calculate the score for CISPP

Calculate the score for ISPP

Calculate the score for Northbridge

Which school would this parent most likely choose?

Which school is this parent least likely to choose?

What is the significance of the importance weight of each attribute?

Importance weights are calculated from answers to the question “on a

scale of 0-10, how important is (attribute) to you? Perceived delivery

scores are calculated from answers to the question "on a scale of 0-10,

how do you rate (school X) on (attribute). Whom do you conduct this

research among?

Why perceived?

Why do the importance weights add up to 1.0