BE Feasibility Sharing

What is NOT a BE type?

• Standard

• Basic

• Advanced

• Innovative

Answer explanation

There are just 3 types of BE:

- Standard: mostly foreground, background, basic tracking, effect or trigger with 2D elements or make-up,...

- Advanced: GBE, Special Effect, 3D,...

- Innovative: 3D body try-on, spaces, music effect,...

Photo Taking Effect belongs to ............. Branded Effects (which type of)

Answer explanation

Photo Taking is a Special Effect belongs to Advance Branded Effect.

Hair Dying, Make-up, Face distortion are examples of which type of BE?

• Advanced

• Standard

• Basic

• Innovative

Which statement is true for Gamified Branded Effects (GBE)?

• Any creatives are suitable, all formats may be used

• Any creatives with gamification style may be used

• Limited to a fixed number of templates

• None of Above

Answer explanation

We just have 46 GBE templates till now. Client need to choose the mechanism based on this choices and replace by their branded elements.

In the default shooting mode with music bound, if the music is 13s and BE duration is 17s, which logic will it follow ?

• The recording will stop at 17s

• The recording will stop at 13s

• The recording will always end at 15s

• The recording will only stop when the user taps the stop button

Which of the following tools can help with Branded Effect Feasibility check?

• Lark

• Preview Tool

• Athena

• Reservation Ad Platform

Answer explanation

For BE Feasibility Check, please raise the Athena Ticket for TPS check and consulting.

Which technique CAN'T do now for Branded Effect?

• Body Tracking

• Eyes Tracking

• Unlimited Choices

• Auto-duet when shooting with BE

Answer explanation

1. Body Tracking: TikTok currently doesnt has body tracking technique. This is just object detection when our system detect human body. This can be effected by many other factors between body and environments.

2. Unlimited Choices: Now we can do multiple choices for user. But it's limited and based on BE size. In usual, 3 choices is preffered for best visual performance.

3. Auto-duet when shooting with BE: Duet is not monitized, so user has to choose video need to duet and manually choose BE for shooting.

If a Branded Effect brief has: 2D flat head tracking, face distortion, hair color change, fake photo taking flash, 2 background changes, 3 face emotion triggers. What type will it be?

• Innovative

• Standard

• 3D

• Advance

Which parts is required in a final BE brief?

• Time

• Triggers

• Music

• BE Name

If the foreground is more than ..., the videos performance will be badly effected.

• 25%

• 30%

• 35%

• 40%