
Marketing Ch5
Authored by Saeideh Yari
Other
1st Grade
Used 16+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Consumer behaviour is one external variable that businesses can rely on to remain stable for many generations.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Consumer behaviour includes the decision process that determines purchase decisions.
TRUE
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
How individuals collect information about products and services is part of consumer behaviour.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The extent of consumer information search is dependent on the kind of product being purchased more than the individual buyer.
TRUE
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Information search is the first step in the consumer purchase decision process.
True
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
As the risk increases, the extent of the search for information decreases.
True
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Sam decided to analyze how he makes a decision about buying food for lunch on campus. This decision requires considerable information search in the buying decision-making process.
True
FALSE
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