Marketing Ch5

Consumer behaviour is one external variable that businesses can rely on to remain stable for many generations.

• True

• False

 

 

Consumer behaviour includes the decision process that determines purchase decisions. 

• TRUE 

• False

How individuals collect information about products and services is part of consumer behaviour. 

• True

• False

The extent of consumer information search is dependent on the kind of product being purchased more than the individual buyer. 

• TRUE 

• False

Information search is the first step in the consumer purchase decision process. 

• True

• FALSE 

As the risk increases, the extent of the search for information decreases. 

• True

• FALSE 

Sam decided to analyze how he makes a decision about buying food for lunch on campus. This decision requires considerable information search in the buying decision-making process. 

• True

• FALSE 

A car buyer questions the wisdom of her recent purchase. She is experiencing cognitive dissonance.

• TRUE 

• False

According to Maslow's hierarchy of needs, satisfied needs motivate. 

• True

• False

"Looking-glass self is how you would like to be." 

• True

• False