Marketing ch6

The B2B market comprises these three groups: business, industry, and institutions. 

• True

• False

Collectively, the federal, provincial, and municipal governments form Canada's largest buying group.

• True

• False

Budgets in institutional markets have increased significantly in the last 10 years. 

• True

• False

Government buyers have flexible buying procedures. 

• True

• False

In the B2B market there are many more buyers than in consumer markets. 

• True

• False

Purchasing a computer mainframe for a company involves a more formal decision-making process than would the purchase of a personal home computer. 

• True

• False

A B2B buying decision process usually involves only the highest-ranking company officials. 

• True

• False

Joint demand occurs when an industrial product can only be used in conjunction with another product. 

• True

• False

The purpose of a vendor analysis is to screen potential suppliers on a variety of factors, such as their ability to provide consistent products in quantities that are needed. 

• True

• False

Buying committees follow a formal process; buying centres tend to use a more informal process. 

• True

• False