Typologies of tourist behaviour

1.       After the completion of your Higher Diploma your class of 10 students are wanting to go on a 10 day Holiday to India. Describe the Tour including flights, hotel stays, Surface travel, destinations, any travel agents you might consider, any free roaming, experiences you might like to have.

1.       Will you be falling in to the category of a “Tourist” or “traveler”?

  If not limited to the options or packages you see available to you, would you prefer experiences, events, destinations without other tourists or would you prefer to be with other tourists?

     Which classification describes your situation best?

 

The organized mass tourist / The individual mass Tourist / The explorer / The drifter

  Compare the total number of tourists to Sri Lanka for the year 2019 with their activities and make your case as to whether the tourists are mostly psychocentrics or allocentrics.

Refer to the SLTDA annual report for 2019 ( https://srilanka.travel/SLTDA_documents/ASR%202019.pdf )

Particularly Table 34(b) details of foreign visitors by Location.

And Table 34(a) Details by Location

Is there a framework better fitting to categorise foreign tourists to Sri Lanka?

Discuss

Cohen (1972) / (1979),

Perreault, Dorden and Dorden (1979)

Westvlaams Ekonomisch Studiebureau (1986)

Dalen (1989)

Gallup and American Express (1989)

Smith (1989)

Urry (2002)

Wood and House (1991)

Wickens (1994)

Vs above used Plog (1977)

You have inherited substantial funds and would like to invest in a Leisure Tourism product. What kind of undertaking will it be and Why?

(based on the 2019 statistics and given that you want to have a successful business)

What characteristics will be seen in your promotional efforts given the typology of the segments you will be attracting?

  Will there be a geographical area you are servicing, will you be aiming only towards Tourists within a specific income range, will the age, Gender identity, religion matter? Will their preferences and lifestyles be taken in to account?