SYBMS CB UNIT 1 REVISION

Consumer Behavior is _________________.

• Dynamic

• Always stable

• Always rigid

• Always unfavorable to seller

_____ means the behavior that consumer display in searching for, purchasing, using, evaluating and disposing of product and services that they expect will saisfy their needs

• Consumer Behaviour

• Selling Behaviour

• Organizational Behaviour

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands:

• Complex buying behaviour

• Dissonance reducing buying behaviour

• Variety seeking buying Behaviour

• Habitual buying behaviour

Marketing activities are essentially for __________

• earning profit

• exploiting consumers

• satisfaction of consumer

• self pleasure

Ongoing and long-term involvement with a product or product category is called_______________.

• Enduring involvement

• High involvement

• Low involvement

• Situational involvement

Need for status, power and affiliation are regarding as ____ needs

• biogenic

• Psychogenic

• Hedonic

• utilitarian

Age and life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept are a part of ___________ factors of the consumer profile.

• Social Factors

• Economic factors

• Political Factors

• Personal factors

Institutional consumer make purchases in _______________________

• small quantities

• medium quantities

• large quantities

• uncertain quantities

Things that add comfort and pleasure to our life is called as ___________

• Goods

• Services

• Needs

• Wants

The consumer recognizes a problem or need:

• First stage of consumer buying

• Second stage of consumer buying

• Third stage of consumer buying

• Fourth stage of consumer buying