16 Marketing.Adv.

Which one is NOT part of an advertisement?

• slogan

• headline

• signature

• copy

• marquee

Answer explanation

Logo is sometimes part of the signature (name of the advertiser) in advertising.

Copy are the WORDS you use.

disclosures may be part of an ad.

illustration or art is part of an ad as well

More than _____% of people reading ads only read the headlines!

• 40

• 80

• 60

• 50

Answer explanation

Headlines with these words work best: new, now, free, your.

Research shows that the most successful ads have these words: you, your, how, and new.

Research shows that the most successful ads have these words (pick two):

• your

• you

• hot

• see

• visit

Research shows that headlines should not go over this many words:

• 7

• 15

• 25

• 20

Answer explanation

Studies show that people have difficulty processing more than 7 words in one time.

Sure:

"Works all day. Just like you."

Which one is a great call to action in advertising copy?

• tells the 5W's

• personal and friendly tone

• descriptive adjectives related to smell, taste, feel.

• Special Bonus offer

• uses statistics

The selling message in prints ads.

• copy

• signature

• illustration

• headline

Only THIS percent of millennials say they are ever persuaded by ads.

• 20

• 1

• 5

• 10

Answer explanation

Well, content marketing seems to be the key. 33 percent of millennials claim to read blogs before buying anything, and less than 3 percent rely on books, magazines or TV to inform them before they buy. One-third of Americans listen to podcasts at least once in awhile, with most listeners being young and educated.

________________ is a type of advertising that is used to improve a company's image instead of promoting an individual product.

• product

• publicity

• institutional/corporate

• trade group ads

The best kind of advertising

• website

• print

• social media

• word of mouth

Answer explanation

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

In Person/Event Marketing matters. _____% of people report that looks and handshake in a professional setting influenced their impressions of a company.

• 33

• 72

• 50

• 80