Skillful 4 R&W - Unit 1 - Reading 1 - Global

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 1

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• E. What type of reward should entrepreneurs offer potential investors?

Answer explanation

The first few sentences respond to the tag "Why". It also mentions that it can be done online without worrying about geography. Crowdfunding is a digital form of investment, so it fits this question.

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 2

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• F. How sure can I be that I’ll get that large amount of funding I want?

Answer explanation

The first sentence mentions that you have to be realistic about the money people are willing to invest.

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 3

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• E. What type of reward should entrepreneurs offer potential investors?

Answer explanation

"perception of quality" in the first sentence responds to the question well.

What should users do to give their start-up the best chance of achieving their targets?​

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 4

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• E. What type of reward should entrepreneurs offer potential investors?

Answer explanation

Spelling errors, asking too much, and having a long deadline

What else, other than a lack of video and updates, can result in a failed

campaign?

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 1

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• E. What type of reward should entrepreneurs offer potential investors?

Answer explanation

"tangible benefit" is the keyword and responds to the question of REWARD.

What type of reward should entrepreneurs offer potential investors?

Read The rise of crowdfunding. Complete the interview with the questions (a–f).

Paragraph 6

• A. What else, other than a lack of video and updates, can result in a failed

  campaign?

• B. What should users do to give their start-up the best chance of achieving their

  targets?

• C. Why is crowdfunding a more attractive way of getting investment these days?

• D. The Keep-it-all model is clearly more beneficial, but does it work for all

  campaign types?

• E. What type of reward should entrepreneurs offer potential investors?

Answer explanation

Keep-it-all model is listed in both the question and the first sentence.