Product Service Management PT. I

Which of the following is NOT a type of product?

• Tangible item

• Service

• Mixture of tangible item and service

• Idea

Businesses determine which products to make or to sell by developing which of the following?

• . Product mix strategies

• Product lines

• Product items

• Product depth

Product width is the equivalent to which of the following?

• Product mix strategies

• Product lines

• Product items

• Product depth

What is the definition of a product mix?

• The products on which the company was founded

• The different products or services a company offers to consumers

• The products the company makes the most

• The products in a certain product line

Which of the following must NOT be included in creating a product strategy?

• Flexibility

• An objective look at sales

• An objective look at current trends

• Pessimism

New products account for what percentage of all sales?

• 35

• 40

• 30

• 45

How many steps are involved in new product development?

• Five

• Six

• Seven

• Eight

Which of the following are two ways to modify an existing product?

• Line extensions and changing consumer tastes

• Changing consumer tastes and product modifications

• Product modifications and changing consumer tastes

• Line extensions and product modifications

Which of the following is NOT a way to sustain product sales?

• Selling or licensing a product

• Selling products in regional areas where the customer base is weak

• Discounting the product

• Modernizing or altering the product

Commercialization is which of the following?

• Marketers tracking the performance of new products to evaluate customer acceptance

• Conducting tests using consumers to evaluate acceptance

• A product ready for release into the market

• Product developers looking to many sources for ideas on new products