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Product Service Management PT. I

Authored by Cantrel McDonald

Other

9th - 12th Grade

Used 4+ times

Product Service Management PT. I
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15 questions

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1.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

Which of the following is NOT a type of product?

Tangible item

Service

Mixture of tangible item and service

Idea

2.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

Businesses determine which products to make or to sell by developing which of the following?

. Product mix strategies

Product lines

Product items

Product depth

3.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

Product width is the equivalent to which of the following?

Product mix strategies

Product lines

Product items

Product depth

4.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

What is the definition of a product mix?

The products on which the company was founded

The different products or services a company offers to consumers

The products the company makes the most

The products in a certain product line

5.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

Which of the following must NOT be included in creating a product strategy?

Flexibility

An objective look at sales

An objective look at current trends

Pessimism

6.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

New products account for what percentage of all sales?

35

40

30

45

7.

MULTIPLE CHOICE QUESTION

15 mins • 5 pts

How many steps are involved in new product development?

Five

Six

Seven

Eight

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