Year 9 Creative iMedia Recap

What is Visual Identity?

• Visual identity is a combination of several graphic and visual elements that, together, create an atmosphere around a company.

• Visual identity is a combination of several colours and visual pictures that, together, create an atmosphere around a company.

• Visual identity is a combination of several graphic and visual elements that, sperately, create an atmosphere around a company.

Select 2 purposes of visual identity.

• Develop brand loyalty

• To distribute their ideas

• Visual communication with the audiences/ consumers

• To achieve their goals

What are the components of Visual Identity?

• Name, Logo, Slogan

• Name, Design, Brand

• Name, Brand, Slogan

• Brand, Logo, Design

E_________ of Visual Identity include Graphics, Typography, Colour Pallet & Meaning, and Layout/ Complexity.

• Elements

• Extras

• Eltographics

What is this?

• Wireframe Diagram

• Mood Board

• Colour Pallette

• Visualisation Diagram

What is this?

• Wireframe Diagram

• Mood Board

• Colour Pallette

• Visualisation Diagram

What is this?

• Wireframe Diagram

• Mood Board

• Colour Pallette

• Visualisation Diagram

What components make up the golden circle?

• When, Why, How?

• Why, How, What?

• How, Who, What?

Answer explanation

Intelligence, Serenity, Authority, Honesty & Trust symbolise which colour?

Excitement, Energy, Passion, Action & Desire symbolise which colour?