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Integrated Chapter 1 Review

Authored by Douglas Wagner

Business

10th - 12th Grade

Used 24+ times

Integrated Chapter 1 Review
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40 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

All firms employ marketing communications to one degree or another.

True
False

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Business-to-business companies are more likely than business-to-consumer companies to practice integrated marketing communications.

True
False

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

The promotional mix is the collection of specific elements of a brand’s 4Ps—product, place (distribution), price, and promotion—and usually aimed at a target market.

True
False

4.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Marketing communications objectives usually are accomplished sequentially.

True
False

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

The use of marketing communications is not appropriate for nonprofit organizations.

True
False

6.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Examples of paid media include mobile sites and blogs.

True
False

7.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Unlike advertising, publicity is not paid for by the company.

True
False

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