Influence mkt - Master 1 MDS

What is "Influence Marketing"

• When you become an influencer yourself

• When a brand promote products or services to an influencer community

• When you influence your friends and family to buy a specific product

What does mean HAUL in the influence universe?

• Showing the items you recently bought in a video

• Do a tutorial

• Inviting another influencer to do a collaborative video

• Trying out a new activity on a video

Influencers are exclusively on Instagram.

• Yes

• No

What do we call "Employee Advocacy"?

• It is when an employee do it's own promotion on social media.

• When you paid to promote a job offer.

• It is the promotion of a brand by its workforce.

A micro influencer has...

• Between 0 and

  1 000 followers.

• Between 1 000 and 10 000 followers.

• Between 10 000 and 100 000 followers.

• Between 100 000 and 1 000 000 followers.

Why brands are working with influencers?

• To drive direct sales on their website.

• To gain notoriety.

• To work their brand image.

• To generate content.

When influencers are doing a paid partnership, they are obligated to mentioned it.

• True

• Wrong

What is the "reach"?

• The total number of persons that saw your content.

• The total number of time your content have been seen.

• The total number of likes on your posts.

• The total number followers on your social channels.

What are the "impressions"?

• The new followers of the previous week

• How many times your audience clicks on your links.

• How many times your content has been seen.

• How many times your posts have been shared.

What is the "engagement"?

• The total amount of likes on your posts.

• The total amount of person that saw your posts.

• The total number followers on your social channels.

• The total amount of likes, comments, saved, clicks, shared on your posts.