Product Marketing Yr9 Edexcel

What are the four elements of the marketing mix?

• Product, Place, Promotion, Packaging

• Product, Place, Promotion, Price

• Performance, Place, Promotion, Packaging

• Product, People, Promotion, Packaging

What is the first step in product development?

• Analysis

• Launch

• Generating Ideas

• Test Marketing

What are consumer goods?

• Machines, tools and equipment

• Financial advice, health care and restaurants

• Consultancy and business insurance

• Food, cars and mobile phones

What are perishable goods?

• Machines, tools and equipment

• Financial advice, health care and restaurants

• Sofas, TVs and Computers

• Food, milk and butter

What is the last step in product development?

• Analysis

• Launch

• Generating Ideas

• Test Marketing

Which activity is a market orientated approach to product development?

• Identifying the wants and desires of consumers

• Research and Development

• Identifying gaps in the market

• Innovative product launch

Why do businesses give their new products a brand name?

• Create consumer confidence

• Create consumer awareness

• Differentiate

• All of the above

What legal requirements need to considered when designing new packaging for a product?

• Environmental regulations

• Consumer regulations

• Government warnings

• All of the above

What is the correct order in the product lifecycle?

• Development, Introduction, Maturity, Growth, Saturation and Decline

• Introduction, Maturity, Growth, Saturation and Decline

• Development, Introduction, Maturity, Growth, Saturation and Decline

• Introduction, Development, Maturity, Growth, Saturation and Decline

Which is an example of an extension strategy?

• Selling the product in new markets

• Changing the packaging

• New features and/or models

• All of the above