
Consumer Behavior Quiz 2
Authored by Erda Said
Business
University - Professional Development
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19 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.
Individuals, businesses, private
Businesses, households, public
Individuals, households, personal
Businesses, households, conspicuous
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
MySpace.com and YouTube are both examples of ________
buzz marketing
opinion leaders
social networks
early adopters
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Maslow's theory is that ________ can be arranged in a hierarchy.
stimuli
beliefs and attitudes
perceptions
human needs
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
________ describes changes in an individual's behavior arising from experience.
Lifestyle
Learning
Perception
Cognitive dissonance
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The buying process starts with ________, in which the buyer recognizes a problem.
need recognition
information search
product awareness
product interest
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.
cognitive dissonance
selective attention
subliminal retention
cognitive inertia
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Consumer buyer behavior is the buying behavior of___________
manufacturers
reseller
final consumers
wholesalers
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