Marketing Benchmark S23

Marketing Benchmark S23

9th - 12th Grade

101 Qs

quiz-placeholder

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Marketing Benchmark S23

Marketing Benchmark S23

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Deanna Taylor

Used 8+ times

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101 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

What does applying the customer-orientation element of the marketing concept enable the business to do?

Offer products that consumers want to buy
Persuade customers to buy its products
Provide more products than consumers need
Coordinate its marketing activities

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

According to the marketing concept, which option shows company commitment?B.C.D.

Leaving marketing to the marketing department
Teaching marketing to college marketing students
Pricing a product to maximize profitability per item
Setting aside funds to research what customers want

3.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

By increasing awareness of the need for environmental controls, what has marketing done?

Added usefulness to products
 Improved the quality of life
Regulated the standard of living
 Made buying more convenient

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

Pricing
Promotion
Production
Distribution

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

What does the selling function involve that makes it so important?A. B. C. D. 

Setting high prices
Contacting customers
Displaying products
Obtaining feedback from vendors

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

Product/Service management
Selling
Channel management
Promotion

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?A.B. C. D. 

 Channel management
Product/Service management
Selling
Promotion

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