Chapter 10 - product

In the marketing highlight "Increasing Pet Adoption With Meet Your MatchTM", the two products were:

• The Canine-ality and Feline-ality Assesments / Dog adopter and Cat adopter surveys

• Dogs and cats in the shelter / Dogs and cats in the streets

• Training lessons for adopted dogs / Training lessons for adopted cats

• Food supply for the adopted animals / Accessories for the animal to take home

In the marketing highlight "Increasing Pet Adoption With Meet Your MatchTM", the two target audiences were:

• Government AND Pet Stores

• People who abandon animals AND People who want to adopt

• Shelter Personnel AND Potential Adopters

• Animal lovers AND Animal rescuers

What are the three levels of the product platform?

• The primary product, the secondary product and the tertiary product

• The core product, the actual product and the augmented product

• The belief product, the knowledge product and the behavior product

• Wanting the product, buying the product and using the product

The augmented product is:

• What you want your target audience to do

• Any goods and/or services your effort will be developing or promoting

• Discounts for buying more at less prices

• Any additional product elements needed to support behavior change

The core product is:

• The favorite product in the market

• The benefit of the behavior

• Any goods and/or services your effort will be developing or promoting

• The product that people will have in their top of mind

The actual product is:

• The newest product in the market

• Any additional product elements needed to support behavior change

• Products that are designed to save lives

• Any goods and/or services your effort will be developing or promoting