Elements of the communicative process

What is Laswell's communication model?

• It is a model that identifies the speaker, the channel via which the message is delivered, the audience for whom the message is intended, and the effect the communication has.

• Is the first to highlight the role of ‘noise’ in communication, which can disrupt or alter a message between sender and receiver.

• Looks at reciprocal communication, showing how we have to encode, decode, and interpret information in real-time during a conversation.

Who

• Message

• Communicator

• Receiver

• Effect

To whom

• Communicator

• Effect

• Medium

• Receiver

In which channel

• Receiver

• Message

• Communicator

• Medium

Looks at different types of mediums and tries to find out which is best for sending a message to an audience.

• In which message

• In which channel

• In which receptor

• In which medium

Advantage of Lasswell model

• It suits almost all types of communication

• Linear Model

• Feedback mentioned

Disadvantage of lasswell model

• The concept of effect

• It suits almost all types of communication

• Noise not mentioned

Who is Harold Laswell?

• Was an American mathematician, electrical engineer, and cryptographer known as "the father of information theory ".

• 44th president of the United States (2009–17) and the first African American to hold the office.

• He was an american political scientist and communication theorist

your own words, Explain Manuel Castells' proposal