Conversion Skills

The following are type of customers that we will mainly face when we are converting competitor brand products

• Big Fan of the Brand

• Friends Recommend Customers

• Use for long time

Customer comes in your shop, looking for Samsung A---, What will be your first approach to them?

• Directly introduce Honor

• Greet them and Do as they asked

• Tell them you don’t have it

• Ask them to leave

 If the customer has been using the brand for a long time and is now ready to change his phone , what kind of approach will you use

• Acknowledge and praise

• Find out what he likes in brand

• Match with what we have

• Convert

Customer needs can be categorized into the following

• Pricing

• Features

• Effectiveness

Customer needs can be categorized into the following ___

• Pricing

• Features

• Effectiveness

The following are examples of open ended questions except?____

• Who will use the mobile ?

• Did you also use HONOR before?

• What function do you use more often?

• Do you usually like to travel or sports?

The FAB technique of selling stands for?

• Feature

  Advantage

  Solution

• Feature

  Acceptance

  Benefit

• Feature

  Advantage

  Benefit

Tom wants to buy a phone for his mother as a gift, he wants to buy her a brand he has been using for a long time himself, as a sales expert, how would you approach Tom?

• Acknowledge and praise

  Find out what he likes in brand A

  Match with what we have

  Convert

• Acknowledge and Praise

  Find out why he loves brand A

  What we have that Brand A doesn’t have.

  Convert

• Introduce Brand A and other options

  Recommend Honor Products

  Convert

When digging customer pain points, the key is that: the solution should address the customer’s true pain point, hence the approach shouldn't be about the product, it should be about the alleviation of the pain point.

• TRUE

• FALSE

Which of the Following steps to converting a customer is not correct

• Analyze customer needs

• Do as they ask

• Ask them to buy your product immediately

• Find the needs and dig painpoints