Marketing Knowledge Game

Marketing can best be thought of as a(n)

• department.

• process.

• activity.

• product.

Some of the major functions of marketing are

• planning, production, promotion, and selling.

• promotion, production, marketing-information management, and pricing.

• selling, pricing, promotion, and channel management.

• market identification, production, pricing, and product/service management.

Identify the term that best represents marketing's role in society.

• Problem solver

• Pioneer

• Producer

• Peacemaker

The general role of marketing in our private enterprise system is to coordinate

• production and consumption.

• selling and distribution.

• government and business.

• production and pricing.

The marketing concept emphasizes the importance of a __________-oriented way of doing business.

• production

• function

• company

• customer

One of the ways in which marketing benefits people is by improving their

• community relations.

• standard of living.

• planned economy.

• family ties.

The most immediate impact of the marketing function is its relation to

• meeting government regulations for registration.

• offering a variety of goods and services.

• limiting the number of products offered.

• ensuring least-cost pricing.

Which of the following is an example of a durable good:

• Pizza

• Haircut

• Shampoo

• CD player

West Lake Yacht Club wishes to increase membership and has placed several advertisements in local boating magazines and brochures. This advertising increase is an example of

• promotion.

• pricing.

• publicity.

• production.

By increasing awareness of the need for environmental controls, what has marketing done?

• Regulated the standard of living

• Improved the quality of life

• Made buying more convenient

• Added usefulness to products