NYC September 2022

What is SOC 2?

• An auditing procedure to ensure that our business systems and processes securely handle customer and organization data

• An auditing procedure to ensure that our business systems and processes securely handle personal data only

• A compliance procedure that requires all team to pass phishing tests

• A compliance procedure that requires all new vendors to be reviewed via a rigorous process

What does CTV stand for?

• Corrected TV

• Connective TV

• Connected TV

• Collaborated TV

What does Content Recommendations provide? Select all that apply.

• A Distinct Competitive Advantage

• Improved Program Engagement and Conversion for Clients

• Less work for CSMs to do

• Increased Platform and Data Adoption

What do Sellers focus on at Madison Logic? Select all that apply.

• Campaign Setup

• Generating Business

• Pipeline Management

• Client Relationship Management

What does an Account Manager (AM) NOT do at Madison Logic?

• build campaign wrap report decks

• attend IKOC and EKOC calls

• work closely with the Sales and CSMs to ensure a seamless campaign launch

• all backend pre-launch campaign builds

What does a Campaign Manager (CM) do at Madison Logic? Select all that apply.

• Communication with partners on content syndication pacing expectations

• Pacing and performance optimizations for Display

• Tag testing and pixel creation, integrations, partner formatting, data quality, bugs & product features/ enhancements

• Setting live and allocating LG to partners

• Campaign changes (swapping in & removing assets or landing pages, form fill updates, account list updates, suppression updates)

What does a Customer Success Manager (SCSM/ECSM) do at Madison Logic?

• manages our content syndication partners

• manages the client relationship & is the strategic consultant on client KPIs & measures of success from onboarding through renewal

• owns the campaign setup & measures of success from onboarding through renewal

• focuses on brining in new business opportunities

What are the key 2022-23 Innovation Focus areas for the Product Team?

• Content, Data, Integrations & Automation

• Channels, Data, Account Capping & Automation

• Channels, Domain Matching, Integrations & Automation

• Channels, Data, Integrations & Automation