The Guardian Context and Media Language

What date was our issue of The Guardian published?

• 12th November 1986

• 12th September 2018

• 15th January 2016

• 17th May 2015

Whish type of audience does The Guardian appeal to?

• Older, less educated (Struggler E)

• Upper class right wing (Succeeders AB)

• Well- educated, young and liberal (Succeeders Reformers ABC1)

• Mainstream working class (C1C2D)

How many reader does the online version of The Guardian have?

• 12 million

• 42.6 million

• 4 billion

• 20, 000

How did The Guardian adapt in 2006

• Changed it's design to offer longer and shorter stories

• It became bigger with longer articles

• It changed to become less wordy

• It changed to appeal to the working class

What do these statistics relate to? 51.9% and 48.1%

• The amount of people who like/dislike The Guardian

• The ratio of men to women readers of The guardian

• The vote to leave the EU

• The ratio of left to right wing readers

What is the EU

• Euro unlikeliest

• European Union

• Euro Uptowners

• Europe Unites

What were pro Brexit campaigners accused of?

• Arachnophobia

• Claustrophobia

• xenophobia

• Tombolirism

What was the tagline for the leave campaign?

• From Project Fear to Project Prosperity

• From Good to Evil

• We don't have a clue and nor do you

• Lets leave and run

What role did Boris Johnson have at the time of Brexit?

• Transport secretary

• Minister for education

• Foreign secretary

• Prime minister

Which British entrepreneur supported brexit?

• James Dyson

• Alan Sugar

• Richard Branson

• Rita Johnson