Marketing Mix - Product

The 4 Ps are referred to as the (a)   Mix

The part of the marketing mix we have been learning about is...

• Price

• Place

• Product

• Promotion

Product is the good or service the business (a)   to its customers.

GAPTAP is the stages of...

• Product Development

• The Marketing Mix

• The Product Life Cycle

The G in GAPTAP stands for...

(a)  

The T in GAPTAP stands for...

(a)  

A brand is a logo, name or (a)   that is given to a product that makes it instantly recognisable.

Select all disadvantages of Branding (there may be more than 1)

• If a product within the brand develops a poor reputation, this can damage the whole brand name.

• Brands generate 'brand loyalty' and mean greater sales.

• Brands are instantly recognisable.

• Establishing a brand is a time consuming, lengthy and expensive process.

Guess the brand logo

(a)  

What is an own brand?

• A brand owned by only one person

• When products are sold under the name of a supermarket rather than the name of manufacturing firm.

• When products are sold under the name of the manufacturing firm.

• When products are sold under a brand that is not well established.