advertisement and public relation

The first modern ‘advertising agency’ started operating around in

• 1876, USA

• 1875, USA

• 1876, UK

• 1877, Egypt

Commercial messages and political campaign displays have been discovered in the ruins of

• ancient Arabia

• ancient Arab

• ancient Asia

• ancient Africa

What is the name of the first ad agency established in our country?

• Ogilvy and Mather

• Indian Advertising Agency 

• Modern Publicity Company 

• India’s Advertising Company

Who is a media planner?

•  one who selects the clients

• one who selects the advertising media

• one who selects the ad agency

• one who selects the ad agency

———— is a form of oral communication involving questions and answers.

• Speech

• Campaign 

•  Interview

• Press release

Public relations is a _________ controlled phenomenon.

• SENDER

• RECEIVER

• FEEDBACK

• MESSAGE

What do you understand by ‘TRP’?

• Television Reader Poll 

• Television Rating Poll 

• Television Rating Points 

• Television Rating Programme

Images and text in the print media are ———.

• static

• dynamic

• none of the above

• all of the above

Oral communication is also called ————communication

• face to face

• intrapersonal

• interpersonal

The basic goal of public relations is to ———— the public.

• distract

• offend

• attract