Chap 5 Consumer Markets and Buyer Behavior

Individuals and households that buy or acquire goods and services for personal consumption make up the _____.

• consumer market

• market offering

• marketing mix

• social class

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is _____.

• what consumers buy

• how and how much they buy

• why they buy

• when they buy

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• technological stimuli

• buyer's decision process

• buyer's spending habits

• social stimuli

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as _____.

• word-of-mouth marketing

• life-style marketing

• social networking

• total market strategy

Which of the following statements is true of cultural factors that influence consumer behavior?

• Cultural influences on buying behavior are identical across countries.

• Social classes show distinct product and brand preferences in areas such as clothing and travel.

• Subcultures include nationalities and racial groups, but exclude religions.

• Subcultures are groups within which each individual has a unique and distinct value system.

_____ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

• Personality

• Culture

• Lifestyle

• Social class

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

• motivation

• perception

• beliefs

• association

Maslow's theory is that _____ can be arranged in a hierarchy.

• human needs

• business needs

• marketing stimuli

• personal beliefs

Which of the following is NOT part of Maslow's hierarchy of needs?

• spiritual needs

• physiological needs

• safety needs

• social needs

_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

• Motivation

• Learning

• Perception

• Self-actualization