Component 3 - Promotional Methods

How would you define promotion?

• Advertising in order to decrease awareness, profit or a specific aim

• Advertising in order to increase awareness, profit or a specific aim

• Advertising in order to increase money

• Advertising in order to market products that you do not sell

What are the five methods of advertising?

• Moving Images and Videos, Print, Ambient, Digital, Audio

• Pictures, Offline Links, Beautiful People, Mascots, Hearstrongs

• Still Images and Videos, Posters, Ambient, Digital, Audio

• YouTube Videos, Posters, Electric Billboards, Social Media, Spotify

Which of these would do think fall under the 'Digital' category?

• Digital Camera Images

• Social Media

• Electronic Signs

• Posters

Answer explanation

Remember, a digital marketing strategy involves an assessment of specific goals that are achievable through online channels

Which one of these is the best example of a 'print' method?

• Electric Billboards

• Words that are written on a wall

• Social Media

• Flyers

Answer explanation

Remember, print advertising means advertisements that are printed in hard copy in publications

Which one of these is the best example of an 'ambient' method?

• A giant peach on top of a bus

• Billboards in New York

• Social Media

• Flyers

Answer explanation

Remember, ambient can mean an advertising method that might stand out for being unusual, or in unusual places

Which one of these is the best example of an 'audio' method?

• An Instagram reel

• Listening through headphones

• Spotify

• A YouTube Video

Answer explanation

Remember, audio is something that is advertised through listening only

Which one of these is the best example of an 'moving image or video' method?

• A snapchat picture

• An mp4 on your phone

• Spotify

• The Cinema

Answer explanation

Moving images include video, audio, slideshows, TV and cinema and belong to the media channels.

Which one of these is the best example of an 'moving image or video' method?

• An Instagram Reel

• An mp4 on your phone

• Apple music

• A Flyer

Answer explanation

Moving images include video, audio, slideshows, TV and cinema and belong to the media channels.

Which one of these is the best example of an 'audio' method?

• A Snapchat Story

• Listening through headphones

• Radio

• A Vimeo Video

Answer explanation

Remember, audio is something that is advertised through listening only

Which one of these is the best example of an 'ambient' method?

• An entrepreneur coming up and trying to show you what their business is

• A dancing mascot in the street

• A Facebook Advertisement

• Flyers

Answer explanation

Remember, ambient can mean an advertising method that might stand out for being unusual, or in unusual places