What is Digital Marketing?

• A technological approach to marketing
• A subset of marketing actions
• The use of digital media, data and technology to support marketing activities
• Marketing, but data-driven

Who invented the Internet?

• NASA
• Bill Gates
• ARPA
• Nobody

Who invented the Web?

• Tim Berners-Lee
• Elon Musk
• CERN
• Google

How do computers communicate on the Internet?

• With a single protocol called TCP/IP
• With WIFI or Fiber optics
• Thanks to Google Chrome
• Thanks to SFR, Free and Bouygues

An online business model is:

• How a company will generate a profit by identifying its core product or service value proposition
• How a company will position in the tech marketplace
• Different forms of online media controlled by a company including their website, blogs, email list and social media presences
• The combination of rational and emotional factors in using a company’s online services that influences customers’ perceptions of abrand online in using a company’s online services that influences customers’ perceptions of a brand online

What does NFC mean?

• A protocol that enables data exchange through wireless connections between two devices in close proximity to each other
• A part of the Ethereum blockchain
• The Napoli Football Club
• Non-fungible Currency like Bitcoin

What does CPC mean?

• Click per customer
• Cost per customer
• It’s a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives
• Chelsea Ping-Pong Club

WooCommerce is

• A South-Korean Commerce Website
• The most popular E-commerce plugin for Wordpress
• Key indicator for digital business success
• A website launched by Roger Daltrey

TikTok is

• The non-chinese version of Douyin
• Far behind YouTube in terms of usage in the USA
• The funny sound of bomb timer according to James Moriarty
• The merge of musical.ly and Bytedance.com

Which one of these techs is NOT AI-Based?

• Natural Language processing
• Chatbots
• Growth Hacking
• Personalized E-mails