Marketing Made Simple Ch 1-4

Marketing Made Simple Ch 1-4

7th - 12th Grade

14 Qs

quiz-placeholder

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Marketing Made Simple Ch 1-4

Marketing Made Simple Ch 1-4

Assessment

Quiz

Other

7th - 12th Grade

Medium

Created by

Arlen Nagata

Used 13+ times

FREE Resource

14 questions

Show all answers

1.

REORDER QUESTION

1 min • 5 pts

What are the 5 Steps in this book’s Marketing Plan?

Create a lead generating PDF
Create a one-liner
Create a BrandScript
Create an email campaign
Wireframe a landing page

2.

REORDER QUESTION

1 min • 5 pts

What are the 3 stages of a relationship?

Enlightenment
Curiosity
Commitment

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are these all examples of?

The header on your website, The Subject line of your email, The opening statement of your proposal, The title of your lead generator, Your elevator pitch, The First line of your keynote address

Places people never look
Places to get someone's attention
Places businesses never focus on
Places that get too much attention

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What Sales Funnel tool would we use for the Curiosity Stage of a relationship?

Sales email campaigns
One-liner
Lead generators

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What Sales Funnel tool would we use for the Commitment Stage of a relationship?

Sales email campaigns
One-liner
Lead generators

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What Sales Funnel tool would we use for the Enlightenment Stage of a relationship?

Sales email campaigns
One-liner
Lead generators

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What should we talk about in our marketing materials?

What a great product we have
Benefits of using our product
Clients we have worked with in the past
Solutions to customer problems

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