Marketing Made Simple Ch 1-4

What are the 5 Steps in this book’s Marketing Plan?

• Create a lead generating PDF
• Create a one-liner
• Create a BrandScript
• Create an email campaign
• Wireframe a landing page

What are the 3 stages of a relationship?

• Enlightenment
• Curiosity
• Commitment

What are these all examples of?

The header on your website, The Subject line of your email, The opening statement of your proposal, The title of your lead generator, Your elevator pitch, The First line of your keynote address

• Places people never look
• Places to get someone's attention
• Places businesses never focus on
• Places that get too much attention

What Sales Funnel tool would we use for the Curiosity Stage of a relationship?

• Sales email campaigns
• One-liner
• Lead generators

What Sales Funnel tool would we use for the Commitment Stage of a relationship?

• Sales email campaigns
• One-liner
• Lead generators

What Sales Funnel tool would we use for the Enlightenment Stage of a relationship?

• Sales email campaigns
• One-liner
• Lead generators

What should we talk about in our marketing materials?

• What a great product we have
• Benefits of using our product
• Clients we have worked with in the past
• Solutions to customer problems

What are 2 mistakes businesses make in getting orders?

• The price is too high
• Asked to purchase too early in the relationship
• Didn't ask to purchase
• Too many product options

How many touchpoints does it take before someone will place an order?

• 3
• 5
• 8
• 12

What is the best way to stay in a relationship with a customer?

• Call them on the phone
• Email them
• Get their Discord
• Tag them on Social Media