Media Studies: Quality Street

When was the Quality Street advert released?

• 1952

• 1956

• 1965

• 1925

 

What is significant about the design of the Quality Street advert? Choose all that apply.

• The focus on the characters distracts from the product.

• The location of the frame creates a halo like effect above the male character  

• The choice of colours connotes the advert was released during the war 

• The composition positions the male as dominant, powerful and in control  

Which of the following are key pieces of context for the Quality Street advert? Choose all that apply.

• The ongoing World War II 

• Interest in Regency Era 

• Increase in new technologies 

• 1950s Gender Roles 

• Post-war consumerism 

The costume of the main male character on the Quality Street character suggests he is:

• A member of the working-classes 

• A member of the military 

• The provider or breadwinner 

What type of colour palette is featured on the Quality St advert? 

• A sophisticated colour palette of metallic tones 

• A rich colour palette of primary and secondary colours  

• A muted palette of pastel colours 

• Dark earthy tones fitting the recent war.

Which language devices are used on the Quality St advert? Choose all that apply.  

• Persuasive language 

• Alliteration

• Metaphor

• Onomatopoeia

When was the Regency Era? 

• During WW1

• During WW2

• 1795-1837

• 1837-1865

Which of the following of Propp’s character roles can be seen on the Quality St advert? Choose all that apply.

• Hero

• Villain

• Anti-Hero

• Donor

• Princess

Which theorist would argue that the representation of the women in these costumes objectifies them?

• Vladimir Propp

• Roland Barthes

• Laura Mulvey

• Paul Gilroy

What was Harold Mackintosh's aim?

• To create a bargain product for those who don't want to waste money on luxuries.

• To create a luxury product idealised by the most wealthy.

• To sell chocolate boxes at a more affordable price to appeal to working families.

• To create a product just within reach for those on lower incomes to save for.

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