SY22-23 SEM IA1 Practice Test

What term refers to the growing division of the marketing field that focuses on the business of sports and entertainment and the use of sports and entertainment as a marketing tool?

• evaluating marketing
• industrial marketing
• sports and entertainment marketing
• goods marketing

What term refers to the total number of buyers and consumers in an industry?

• market
• bench
• foundation group
• product mix

Processes that are carried out and our intangible include which of the following?

• evaluating
• markets
• services
• goods

The Atlanta Braves have created a new retro/throwback baseball jersey for this upcoming season. They are on sale for $89.99. A jersey is an example of which of the following?

• good
• service
• system
• tribe

The sports and entertainment industry is made up of different sectors. Which sector includes the players, teams, leagues for professional sports competitions, such as the National Basketball Association (NBA) or the National Football League (NFL)?

• Sports facilities
• Grassroots and community sports
• Amateur sports
• Professional sports

Which sector of the sports industry includes the manufacturing, supplying, wholesaling, and retailing of equipment and gear to athletes, such as Nike, Dick's Sporting Goods and Bass Pro Shop?

• Professional sports
• Sporting Goods
• College, University and High School Sports
• Amateur Sports

Which sector of the sports industry includes participation and spectator facilities and training centers, such as Mercedes Benz Stadium, AT&T Stadium, Sanford Stadium and Bridgestone Arena.

• Professional sports
• Sports facilities
• Sporting Goods
• Amateur Sports

The group of consumers who are most likely to purchase your product/services?

• enterprise system
• target market
• tribe
• community

What are the four different types of market segmentation?

• demographic, behavioral, psychographic and geographic
• economics, sharing, returns and investment
• exchange, value, variables and personality
• production, percentage, finance and customer service

What type of market segmentation involves dividing a market according to different variables such as age, gender, family size, income, and occupation.

• geographic segmentation
• psychographic segmentation
• behavioral segmentation
• demographic segmentation