Marketing intro

When is your test

• December

• January

• February

• March

How many hours is the test

• 1

• 2

• 3

• 4

How many sections are in the test

• 3

• 4

• 5

• 6

What type of business will the case study be about

• SME

• National

• Multi national

• Global

How many objectives do you need to set

• 1

• 2

• 3

• 4

Do the objectives have to be SMART

• True

• False

In your market analysis you need to analyse

• Competitors

• Target Market

• Trends

• All 3

Section 3 is a SWOT and .....

A SWOT and PESTLE are internal analysis

• True

• False

How many P's in the marketing mix

• 4

• 5

• 6

• 7