Sports Promotion

Promotion can be defined as the

way that sports marketers

communicate with consumers to

inform, persuade and remind them

about the features and benefits

described by a sports product’s

positioning.

• TRUE

• FALSE

Which is not the element of promotion mix?

• advertising

• personal selling

• product

• public relation

What is advertising?

• A FORM OF ONE-WAY COMMUNICATION WHERE

  SPORTS MARKETERS PAY SOMEONE ELSE TO

  HAVE THEIR PRODUCT, BRAND OR

  ORGANIZATION IDENTIFIED

• BUILDING A GOOD ‘IMAGE’ FOR SPORT

  ORGANIZATIONS

• INVOLVE ONE-TO-ONE COMMUNICATION

  BETWEEN CONSUMER AND SALESPERSON

• Effective method to persuade fan

  to use the product

Example of personal selling is ..

• TALKING TO A CONSUMER ON THE PHONE.

• Use their reputation to enhance

  the image of the company, its

  products or brand.

Which is not the statement about sponsorship?

• Occur when a sporting organization or

  individual athlete is supported by a

  separate company (or person)

• Sports organization or athlete ( or sponsee)

  receive money or product, sponsor receive

  the benefits

• when a well-known athletes

  or celebrity uses their fame to

  help a company sell its product

• Designed to benefit both parties

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This statement refers to

• Advertising

• Sales Promotion

• Personal Selling

• Public relation

These are commonly used public relation tools except

• news release and press conference

• sponsoring events

• free expertise consultation

• well-known athletes

  or celebrity uses their fame to

  help a company sell its product

Which is not promotional objective?

• choose

• persuade

• remind

• inform

Consumer must first be

made aware of the

product and how it might

satisfy their needs.

This action refers to

• reminding

• informing

• persuading

• choosing

Persuading is once customer is aware

of the product,

promotional goals than

turn to persuasion and

convincing the consumer

to purchase the product

• True

• False