Identification of Target Market - Part 1

This picture represents

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

This is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

• Business-to-consumer Markets (B2C)

• Business-to-business Markets (B2B)

This group is interested in the best deal for a product. They are commonly called PRAKTIKAL and price conscious.

• Brand-Loyal Shoppers

• Status Seekers

• Price Shoppers

• Convenience Shoppers

People who are interested in prestigious or called (signature) brands are known product categories and willing to pay at any price.

• Service or Feature Shoppers

• Status Seekers

• Brand-Loyal Shoppers

• Price Shoppers

This group of consumer seeks a high value on customer service and product features and will pay for them.

• Brand-Loyal Shoppers

• Status Seekers

• Service or Feature Shoppers

• Convenience Shoppers

Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns. 

• Demographic Segmentation

• Psychographic Segmentatio

• Geographic Segmentation

• Behavioral Segmentation

Some restaurants that serve Asian cuisines in western countries are trying to target Asian ex-pats that live in these countries. They often appeal to this audience by marketing the authenticity of their food.

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

• Geographic Segmentation

This is an example of

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

This is an example of

• Demographic Segmentation

• Psychographic Segmentation

• Geographic

  Segmentation

• Behavioral Segmentation

The process of selling the process of selling products and services directly between a business and consumers who are the end-users of its products or services.

• Business-to-consumer Markets

• Business-to-business Markets