Copywriting Day 1 recap

The following definition describes which category of word?

"Refers to a person, animal or thing

• Noun

• Adverb

• Conjunction

• Adjective

What is the purpose of a semicolon?

• Used to introduce a list of 3 or more things

• Used to denote ownership

• Used to join two main clauses of equal importance together

Which of the following words are adjectives?

• Bilious

• Crown

• Insidious

• Gallop

• Outstanding

What does AIDA stand for?

• Action

  Intention

  Deep Meaning

  Afterword

• Attention

  Interest

  Desire

  Action

• Activity

  Identity

  Demographic

  Areas

• Ask

  Infer

  Deny

  Act

When planning our copywriting, is it important to consider our brand purpose?

• Yes

• No

What are some of the purposes of brand guidelines?

• To ensure all outward communication is unified

• To help non-experts create properly branded content

• To show senior managers the marketing department is working together

• To give competitors a clear idea of how we work and what we look like

QUEST is a copywriting framework. What kinds of copy is it suited for?

• Blogs

• Articles & Whitepapers

• Social Posts

• Website banners

Which of these is a key feature of the Blaze 3 Pro Earbuds?

• 14mm audio drivers

• Waterproof device and case

• 12 hour battery life

• 30m range

Which of the following is NOT an approved logo format for Blaze?

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• 
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