Intro to Marketing

What are the 4 P's of Marketing?

• Product

  People

  Place

  Promotion

• Product

  Placement

  People

  Promotion

• Product

  Place

  Promotion

  Price

• Price

  Placement

  People

  Promotion

What is utility?

• Adding value to a product

• Changing the price of a product

• Creating a new form of promotion

• Adding a new product to a company

Which statement below best describes a target market? 

• A group of people likely to become customers. 

• A large group of people with different interests. 

• A group of people who work together.

• A small group of people with different interests.

In order for a market to exist, it must have:

• People with different interests.

• People who share similar needs/wants and have the ability to purchase.

• People who have an interest to purchase, but they have no money to do so.

• People who are buying for others.

Coffee Express is opening in Athens, GA and a local artist wants to sell her coffee cups in the store.  The store has two locations: Downtown and Eastside.  The locations describe which of the 4 P's of marketing?

• Product

• Price

• Place

• Promotion

Which of the following is NOT an example of a want?

• Designer Clothes

• Water

• iPad

• Vacation

Another name for the 4 P's of Marketing is:

• Market

• Target Market

• Marketing Mix

• Mass Market

A company that uses ONE marketing strategy to appeal to an entire market is called:

• Target Market

• Market Segmentation

• Marketing Mix

• Mass Marketing

Fair Market Foods decided to sell a package of cookies for $3.00 based on what their competition is selling cookies for. Which of the 4 P's does this describe?

• Product

• Price

• Place

• Promotion

A Super Bowl TV commercial is an example of:

• Product

• Price

• Place

• Promotion