Intro to Marketing
9th - 12th Grade
•33 Qs
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Intro to Marketing
Quiz
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Medium
Jennifer Muyres
Used 93+ times
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33 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What are the 4 P's of Marketing?
Product
People
Place
Promotion
Product
Placement
People
Promotion
Product
Place
Promotion
Price
Price
Placement
People
Promotion
2.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What is utility?
Adding value to a product
Changing the price of a product
Creating a new form of promotion
Adding a new product to a company
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Which statement below best describes a target market?
A group of people likely to become customers.
A large group of people with different interests.
A group of people who work together.
A small group of people with different interests.
4.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
In order for a market to exist, it must have:
People with different interests.
People who share similar needs/wants and have the ability to purchase.
People who have an interest to purchase, but they have no money to do so.
People who are buying for others.
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Coffee Express is opening in Athens, GA and a local artist wants to sell her coffee cups in the store. The store has two locations: Downtown and Eastside. The locations describe which of the 4 P's of marketing?
Product
Price
Place
Promotion
6.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Which of the following is NOT an example of a want?
Designer Clothes
Water
iPad
Vacation
7.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Another name for the 4 P's of Marketing is:
Market
Target Market
Marketing Mix
Mass Market
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