A high-end supermarket may choose to...
Brand Positioning

Quiz
•
Computers
•
7th - 12th Grade
•
Medium
Paul Arnold-Murray
Used 3+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Be endorsed by a famous sports person
Design posters that are aimed at high earning professionals
Locate their stores in areas with low wealth
Have a basic logo with primary colours
2.
FILL IN THE BLANK QUESTION
20 sec • 5 pts
The collection of elements that a company creates to portray the right image to its customers is called "brand
3.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
The style and design of letters to form words is called...
Iconography
Typography
Brand image
Fontology
4.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
A company may increase brand loyalty by...
Selling products at a huge discount
Holding a 'closing down' sale
Only selling products online
Rewarding customers who make repeat purchases
5.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Which of the following demographic WOULDN'T you expect to buy from a high-end brand
An unemployed person
Someone with a high income
Someone who lives in a wealthy area
Someone who has previously bought products from the high-end brand
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A slogan is...
A brand name
A short phrase that is easy to remember
A font
A form of logo
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of the following ISN'T a form of brand values
Celebrity endorsement
Environmental concerns
Increasing profits
Trust and confidence
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