Brand Positioning

Brand Positioning

7th - 12th Grade

7 Qs

quiz-placeholder

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Brand Positioning

Brand Positioning

Assessment

Quiz

Computers

7th - 12th Grade

Medium

Created by

Paul Arnold-Murray

Used 3+ times

FREE Resource

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

A high-end supermarket may choose to...

Be endorsed by a famous sports person

Design posters that are aimed at high earning professionals

Locate their stores in areas with low wealth

Have a basic logo with primary colours

2.

FILL IN THE BLANK QUESTION

20 sec • 5 pts

The collection of elements that a company creates to portray the right image to its customers is called "brand

3.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

The style and design of letters to form words is called...

Iconography

Typography

Brand image

Fontology

4.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

A company may increase brand loyalty by...

Selling products at a huge discount

Holding a 'closing down' sale

Only selling products online

Rewarding customers who make repeat purchases

5.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

Which of the following demographic WOULDN'T you expect to buy from a high-end brand

An unemployed person

Someone with a high income

Someone who lives in a wealthy area

Someone who has previously bought products from the high-end brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A slogan is...

A brand name

A short phrase that is easy to remember

A font

A form of logo

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following ISN'T a form of brand values

Celebrity endorsement

Environmental concerns

Increasing profits

Trust and confidence