Brand Positioning

A high-end supermarket may choose to...

• Be endorsed by a famous sports person

• Design posters that are aimed at high earning professionals

• Locate their stores in areas with low wealth

• Have a basic logo with primary colours

The collection of elements that a company creates to portray the right image to its customers is called "brand

The style and design of letters to form words is called...

• Iconography

• Typography

• Brand image

• Fontology

A company may increase brand loyalty by...

• Selling products at a huge discount

• Holding a 'closing down' sale

• Only selling products online

• Rewarding customers who make repeat purchases

Which of the following demographic WOULDN'T you expect to buy from a high-end brand

• An unemployed person

• Someone with a high income

• Someone who lives in a wealthy area

• Someone who has previously bought products from the high-end brand

A slogan is...

• A brand name

• A short phrase that is easy to remember

• A font

• A form of logo

Which of the following ISN'T a form of brand values

• Celebrity endorsement

• Environmental concerns

• Increasing profits

• Trust and confidence