Marketing Basics

Which of the following automakers would most benefit from target marketing rather than mass marketing their product?

• Ford

• Honda

• Toyota

• Ferrari

Determining what to charge customers, what forms of payment will be accepted and if discounts will be offered is which of the 4P's?

• Product

• Place

• Price

• Promotion

Marketing can best be thought of as a(n)

• profit

• activity

• need

• process

Which marketing activity helps to create and stimulate demand for products?

• promotion

• planning

• distributing

• pricing

Identify the term which refers to the activities involved in shipping, handling, and storing items on the way from the producer to the consumer.

• product planning

• distribution

• people

• economics

designing, developing, maintaining, improving and acquiring products and services to meet customer needs and wants

• Customer Service

• Marketing Operations

• Product Service Management

• Market Research

What is the 5th P after Product, price, place and promotion

Living in the midwest is an example of

• Demographic

• Psychographic

• Geographic

• Product Useage

A 14-year-old female are examples of

• Demographics

• Psychographics

• Geographics

• Product Useage

Another term for "something you can touch" is ...