Visual Merchandising

Storage space is part of the _.

• interior displays

• storefront

• store interior

• store layout

Visual merchandisers _.

• design elements of the building

• create displays

• build the brand image

• do all of these things

Window displays are a part of the _.

• store layout

• storefront

• interior displays

• store interior

Fixtures are a part of the _.

• store layout

• storefront

• interior displays

• store interior

A spot that attracts attention first

• marquee

• fixture

• focal point

• POPs

Contrasting colors on the opposite sides of a color wheel

• complimentary

• triadic

• adjacent

• abstract

Expensive or delicate merchandise is usually placed in a _.

• point-of-purchase display

• closed display

• architectural display

• open display

The first step in creating a display

• choosing location for display

• selecting type of display

• arranging merchandise for artistic design

• choosing the merchandise

Display evaluation includes:

• watching customer's attention

• cleaning and organizing

• looking at sales data

• all of these

Straight lines suggest _.

• freedom

• action

• movement

• firmness and control