Persuasive Language Techniques (20 terms)

descriptive words used to add emphasis and create an emotional response

• adjective

• reason (logos)

• rhetorical question

• evidence

an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual

• pronouns

• credibility

• assertion

• connotation

special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.

• generalization

• jargon

• loaded words

• bias

the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.

• attack

• evidence

• rule of three

• exaggeration

the presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience

• bias

• attack

• assertion

• generalization

the reoccurence of certain words or phrases and it is used to emphasize certain ideas and make them more memorable

• figurative language

• rhetorical question

• repetition

• exaggeration

when groups of 3 adjectives or phrases are used to make ideas memorable

• rule of three

• repetition

• loaded words

• connotation

words charged with an underling meaning or implication and are used to produce emotion in an audience

• loaded words

• pronouns

• attack

• alliteration

the repetition or initial consonant sounds in order to emphasize certain words and make them more memorable

• alliteration

• pronouns

• reason (logos)

• anecdote

feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and create an emotional response.

• emotion (Pathos)

• credibility (ethos)

• reason (logos)

• figurative language